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Does the approach stand a chance of working for the average Joe?
First, guys need to understand that women are completely different to them, and that includes their expectations of what they expect when dating, being courted, etc.
Dissect this sales letter & you'll see why it did so amazingly well.
He mentions how you're about to learn the secrets, but the sales letter is full of bullet points that only tease the reader with benefits the "secrets" will give them.
Second, a guy needs to be taught the means by which to present the best version of himself. Finally, the dating process itself is given an overview.
A dating course that promises more dates (or at least its name implies as much) has set its own bar high.