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Social media is a very effective way of communication.
It offers to both an individual and an organization, a medium in which one can interact with their counterparts.
This is exactly why a business might choose Boonex Dolphin.
Bare in mind that there are ways to combine own site with a network-partnership option, but that's a tricky business... Whatever platform you end up using, you would need a catchy domain name and a basic concept outline.
Businesses are certainly looking for mediums to create online social communities on which their users can shop, chat, announce an event, and even post an advertisement.
White-label, open-source, downloadable dating software is, in a way, a thing of the past.
Online dating space itself has consolidated under 2-3 major players, and niche sites are mostly parts of large shared-database networks.