Internet dating market
Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.
However, there are still several identifiable demographics as yet relatively untapped by the mainstream dating market.
Compu Date is competing against three styles of competitors.
The first style of online personal classified such as Yahoo! The second group is similar to the first however it is not Internet-based, it relies on newspaper ads as the medium form.
One example of this was in Rudder’s optimistic attempt to provide an alternative to the image-based focus of most dating sites.
In 2013, Ok Cupid celebrated the launch of a new “Love Is Blind” app by temporarily removing all the photos from it’s main website.