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Apps like Tinder have made online dating the norm for today’s young professionals.

Just think of the custom audiences that can be built with all that data, or the accuracy of look-a-likes, targeting users as they swipe with creatives for perfumes, hair dyes, toiletries, and clothing.

Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.

What used to be seen as awkward, and only for those who couldn’t find a date on their own, is now the accepted dating standard.

It appears unusual to find a single Millennial who doesn’t have an account on at least one dating app.

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